As a content marketer, writing great, excellent content is essential. Having content that helps solve your readers’ problems is great for your content marketing campaigns.
However, not all people will be able to reach your site or know its content. That is where social marketing comes in. People are using different social media to reach out to potential clients through sharing the content that they have on their websites.
Once you publish your great content on your website, it is essential to share it widely. If the material is educative and of high-quality, your readers will share it and make it go viral.
It is crucial to install plugins on your website that will help you share your content easily to reach a high number of readers.
There are many different plugins that you can use. Here are some simple yet powerful plugins to use in your social marketing campaigns.
According to user statistics, many websites are using WordPress to build their sites. Accompanying websites with great plugins for social sharing is excellent for social shares.
Before using a plugin, it is essential to know how to install it correctly.
Apart from helping in social sharing, sumo helps grow your website traffic. It has many social sharing buttons from which you can choose where to share your content. It has excellent features such as:
Ability to customize your social sharing buttons.
You can choose which post or page to add your social sharing button.
It has both free and premium service. However, features of the free app are limited. Upgrading to premium helps you access advanced features.
Drawing a lot of traffic to your website is essential. Sumo plugin plays a significant role in building your audience and tracking your online traffic.
2.WP social sharing
This is a free social sharing plugin. It is easy to install and use in content marketing campaigns. It adds top buttons to share your content on different social media accounts. With the plugin, you have the option to either include plugin CSS/JS or not depending on your choice. You can add text you want before sharing with your social networks.
The plugin has an auto display that helps you customize your post and page before sharing.
When it comes to search engine optimization, Yoast takes care of your site. You need to optimize the content you post on your website to draw traffic. Yoast has both free and paid versions, with paid versions you have access to more of its features to help in your SEO needs.
Its interface offers excellent features to help optimize your content for the search engine. It has sitemap XML that allows Google to index your website pages and other material in the search engine.
Apart from search engine optimization, Yoast helps improve readability score of your content online.
Which is essential for faster reading, scanning, and extraction of main subtopics across the whole content.
As shown in the screenshot above, Yoast readability helps you create high readable content for your readers.
4. W3 Total Cache
You could be having a great website with high-quality content, but if your pages are loading slow, it could convert many leads to clients. That is where W3 total cache plugin comes in; it helps you speed up your website page loading.
It improves your search optimization efforts and reduces the times it takes to download content through integration with features like the content delivery network. The plugin is essential for your content marketing campaigns.
Some of its significant benefits for website optimization include but not limited to:
It improves page ranking in the search engines.
It helps in conversion rate optimization for your leads.
Increases visitors time on your site, since your website has high loading speeds.
Assists sustain high traffic periods for your site.
If you are thinking of optimizing your website loading speeds, consider using a W3 total cache plugin.
Another similarly essential plugin that can help in your site caching and improving it’s loading speed is WP super cache plugin
5. Analytics plugins for marketing campaigns
For your website development and lead capturing, you need data. It is crucial to know how your audience interacts and behave on your website. Such data helps you understand what to improve, fix, eliminate or change to suit your visitors and help draw quality leads who can convert to clients.
An impressive marketing strategy depends on the accurate data you get from your users. The right analytics tells you a lot about your audience, which includes but not limited to:
The devices they mostly use to access your website
The pages they visit more frequently
The pages with high bounce rates.
Their specific location
For your content marketing campaigns, Google Analytics is one of the excellent analytics plugins to assist you to collect data from your audience.
Google Analytics helps you track data for more that one website from a single dashboard. All you need to do is add tracking ID for each site to your panel, and you are ready to go.
Google Analytics advanced features assist you with more user experience and improve your website lead conversions by a high percentage.
6. Email Subscription forms for marketing campaigns
Email subscription is a great way of capturing quality leads to your website. It has a high return on investment for your business. Companies that use email marketing has a high lead conversion rates and generate high sales, According to HubSpot marketing statistics.
Offering your potential leads high-quality content through email marketing campaigns helps shorten sales cycles and make massive sales.
There are excellent email subscription plugin forms that can help in your marketing campaigns. They include:
WP subscribe Pro
The plugin integrates many email service providers like Aweber which is essential for your marketing campaigns and lead generation. Other supported email service providers are MailChimp and Feedburner.
It is a great plugin to help build your email list and drive repeat visitors and clients to your site. The plugin supports you with exceptional, awesome forms that help generate high quality leads for your marketing campaigns.
Pop Over Plugin
Being one of many WordPress plugins, pop over plugin assists you create high-quality and professional popup forms to help in lead generation. Although pop up forms it is a great way to help build your email list. It is essential to regulate the frequency with which they pop up.
7. WP Touch plugin
Most of the internet users use smartphones to search for information online. That includes accessing websites. It is essential to optimize your site and make it mobile friendly.
When your site is mobile friendly, users can get information and interact with your site content easily. It is also a great way to reach a high number of people for your content marketing campaign efforts. WP Touch plugin assists you by making your website mobile friendly.
As a content marketer, generating leads is essential for marketing campaigns. Social media account is a great place to create leads for your business. The above plugins are an excellent match for sharing content through social media accounts and help with lead generation for your business.