I Help SaaS and eCommerce Brands Publish Content That Attracts, Educates, and Converts
For over 6 years, I’ve partnered with B2B SaaS and eCommerce businesses to create long-form blog posts, eBooks, and case studies. Content that ranks on Google, builds brand authority, and turns readers into paying customers.
Let me guess what’s holding you back
You have big content ideas but zero time to execute them.
You’ve hired writers before who didn’t understand your product or your audience.
You’re publishing content, but it’s not ranking, not getting shares, and not bringing in leads.
You want a reliable content partner — not someone you have to chase for drafts and rewrites.
Sound familiar? That’s exactly the problem I solve.
I’ve helped 20+ SaaS and eCommerce brands break through their content bottlenecks and start publishing content that actually works. I handle the research, the writing, the structure, and the SEO — so you get great content without the headache.
An article I wrote for the ranktracker website ranks in second place in the SERPs for the keyword “convert silent readers into customers”
Hey, I’m James 👋
I’m a B2B SaaS and eCommerce content writer based in Nairobi — and I’ve spent the last 6+ years doing one thing really well: creating content that helps businesses grow.
I’ve worked with brands like Cincopa, Ranktracker, 2Checkout, OneIMS, Bulk.ly, and LeadAngel — and the reason they keep coming back is simple. I treat every piece of content like it matters, because for your business, it does.
Whether you’re struggling to keep up with your content calendar, need a writer who actually understands SaaS and eCommerce, or want content that does more than just sit on your blog — I’m here to help.
See what my clients are saying about my work
Kevin Urrutia
Cofounder & Facebook Expert
James is very good at finding interesting ways of talking about our business and getting our users engaged with our blog.
Samuel Timothy
James is a talented writer who has helped us connect with our audience by creating engaging and informative content. He is the master of telling stories in an engaging way. His writing is concise, relevant, and well-structured – all important things for good SEO. He’s extremely responsive and delivers exactly what you ask for. I would recommend him to anyone looking for SEO content writing services.
James is an extremely decided and committed individual. We have worked on a few e-book projects, and James did everything he could (and beyond) to ensure the ebook is made very valuable for our customers. He is eager to learn and contribute to the team. I wish I could work with him again
Chris Makara
I have been working with James for a couple of months now, and he has been an absolute joy to work with. His blogs are always informative and well-written, something rare in today’s market. He is one of the most detail-oriented writers I’ve ever met, which is why he stays so in-demand. I would recommend him to anyone who needs quality written content!
Adela Dincea
“James is a good writer who delivers informative pieces on SaaS tactics and trends. He is meticulous in researching a topic, he’s got a good understanding of eCommerce processes and environments, and he is open to feedback on his writing. I recommend James for the comprehensive blogposts he writes and for his professionalism in tackling contractual jobs.
Emma Caputo - Digital Channels Marketer / Co-Marketing Manager
"I couldn’t be happier with the results I have received from James. James has a talent for bringing my ideas to life through his writing and always exceeds my expectations with his attention to detail and ability to capture Cincopa’s voice. James is a true professional who consistently delivers high-quality content on time. I highly recommend him for any writing needs and look forward to continuing our partnership."
Felix Rose Collins - CEO & Co-Founder
"I've collaborated with James for a while and am consistently impressed by the excellence of his work. His content is not only informative but also effectively engages the audience and fosters trust in my business. For anyone seeking a skilled content writer for their brand, James is the ideal candidate."
Kimberly Rotter
"James helped produce quality articles and make changes whenever needed. I will work with him again."
Nathan Garcia - Creative Mavric Digital
"James helped produce quality articles and make changes whenever needed. I will work with him again."
see some of the clients i have worked with
What every piece of content I write includes
In-depth research that gives your readers genuinely useful, actionable information — not recycled fluff they’ve already read everywhere else.
- Data, statistics, and expert quotes that back up every key point and build your brand’s credibility.
- Visuals and screenshots that show your readers exactly what to do, not just tell them.
- Clean, well-structured writing that keeps readers engaged from the first line to the last — and that Google rewards with higher rankings.
- A writer who delivers on time, every time, and takes feedback without the back-and-forth drama.
Need a content partner to handle your content bottlenecks and bring your content
ideas to life?