13 Ways to Increase Conversion Rate For Your SaaS Business

Do you know your SaaS conversion rate is the difference between your business’s success and failure? It’s what will make you grow a successful SaaS brand.

Brands are giving their best to find their place in the market and grow their customer base. They use different marketing methods to draw target clients to their business and increase conversion rate because it is a business’s top priority.

If you don’t win the trust of those potential customers and convert them, you end up losing lots of revenue. If you are worried about how to increase conversion rate for your brand and generate more sales, don’t worry.

This article will guide you on how to increase conversion rate of potential clients who visit your SaaS website.

The conversion rate is the percentage of people who take the desired action once they reach your website and convert into customers. These desired actions can include:

• making a purchase
• subscribing to your email list
• downloading something from your website
• upgrading their service
• calling your business etc

Ways to increase conversion rate

Ensure your website is mobile-friendly

Online marketing is changing, and people are using mobile devices to access information more than ever before. If target clients can’t access your services on their mobile devices, they will join your competitors.

Your website should be mobile-friendly and have high loading speeds. Nothing pisses off-target clients that websites take ages to load.

Also, make it easy for target clients to navigate your website and easily find what they are looking for.

Optimize your landing pages

As you create your landing page copy, include keywords that rank. These keywords should be what your target customers use to search for solutions to their pain points.

Optimized landing pages are easy to rank and draw more leads to your business. Also, your landing page copy should guide your readers and show them your business value proposition.

You need to know their touchpoints to present your business to your target customers. Your copy should address those pains and provide a way to solve them using your services.

Offer free trials with all features

Giving target customers a free trial is an excellent start in building a relationship with them. Free trials will help your target customers know how your business services will help them through their challenges.

The trial period differs from one SaaS business to another. For example, Neil Patel Ubberssugest SaaS business has a free trial of 7 days.

Others give a free account but with limited features where you can upgrade to access more services.

And others have 14 or 30 days of free trials. Here are some examples.

Irrespective of the length of your free trial, you should give your target customers trials with enough time to see how the business can help them solve their problems.

During the trial period, interact with the clients to know how they enjoy your business.  Collect customer feedback on how you can improve the service to help them fully solve their challenges.

Create quality content

Target customers interact with your website content before purchasing your business. To engage and build trust with your leads, you should create quality content that addresses their challenges.

You can create different types of content to engage target customers. Research by HubSpot shows that markers use different forms of media for their content strategy.

The content should also be optimized for search engines. If target customers find your content helpful in helping them solve their challenges, they will engage with your brand.

This will increase the chances of taking action, such as signing up for newsletter updates or the latest blog post update.

This gives you more opportunity to nurture the leads, let them know how your business will help, and later convert them into your customers.

Grow your email list

Most target customers will visit your website and probably never visit it. You can ask them to join your email list.

Once on your list, you can nurture them through the sales cycle, build trust, increase engagement, and later convert them.

Email marketing is a great marketing strategy to increase your SaaS conversion rate and has a high return on investment. Here are some statistics that support the power of email marketing.

When done right, email marketing can help increase your SaaS business conversion rates as more target clients trust your brand as you market and nurture them through your email campaigns.

Run A/B tests 

As you market your SaaS business, you must experiment with different aspects to increase brand engagement and trust with your target customers.

One great way to help you is to run A/B tests for your website. Successful A/B tests will help you know what works for your business and optimize them to draw more target customers and increase your brand conversion rate.

There are different things you can test for your A/B experiments. However, you don’t want to make these A/B testing mistakes as they will significantly affect your business growth.

Include testimonials and reviews

As shown by research contacted by BrightLocal, target customers always check product or service reviews before buying it.

Customers need to feel safe when doing business with your brand. The best way they achieve this is by being reassured by other past clients through testimonials and reviews that your business is safe and delivers high services. Here is an example of a Hubspot testimonial.

This is done through customer testimonials and reviews. As potential customers engage with your brand to become clients, they check out what other customers say about you. Here is another example of OptinMonster testimonials.

If your target customers find more customers to trust your brand and have benefited from your services in solving their pain points, they will most likely become customers.

That is why it is essential to ask your past and current clients for testimonials to help you build this trust.

Improve customer experience

Target customers are now searching for brands that give them the best experience. As you deliver the best services, ensure you provide them with the experience they want from your brand.

Customers will stick with brands that give them the best experience. Research by Econsultancy and Adobe shows customer experience as a great business opportunity for B2B brands.

Even Walker’s report shows that customers care less about price but the experience they get from a brand.

Just as customers talk about a brand that didn’t serve them well, they too talk about ones that have done an excellent job at solving their pain points.

Happy customers become your brand advocates and draw more target customers to your business who convert and become your customers.

Use great CTAs to increase conversion rate

CTAs significantly increase your brand conversion rate. Using a great CTA that will make your target customers take action and convert to your business is essential.

You can use words that evoke emotions in your CTAs to increase the chances of target clients taking action. Also, personalize your CTAs to your target clients, increasing the conversion rate. Personalized CTAs with the smart button is more converting than image CTAs.

Have a great customer support team

Customers like brands that care about them. One great way to show your target clients that you care about them is by giving them the support they need as they engage with your brand.

Research shows that about 70% of customers leave a business because they think it doesn’t care about them and their pain points.

Having a team that addresses customer challenges in the shortest time can increase the lead conversion rate for your brand.

Improve the onboarding process

This is one factor that makes many SaaS businesses lose their customers. Research shows that 25% of customers leave a business after a few transactions.

To increase the conversion rate, SaaS brands should have an excellent onboarding strategy for their new customers.

Guide your customers step by step on how to use your services to solve their challenges. Show your customers how to use your business to solve their challenges.

Even if you have an incredible software business, but your target clients don’t know how to use it will not make any difference to them.

Create video demos

Video marketing is a great way to engage your customers and increase conversion rates for your SaaS brand.

Research by Wyzowl shows videos have an 88% ROI for brands that use them.

For your conversion rate boost, you can create demos that show your customers how to use your services.

In those short demo videos, you can show your customers the value proposition of your business. It’s a great step to gain their trust and increase the chance of new target customers converting.

Collect customer feedback

Your main goal for your business is not only to deliver the best services for your customers but also to keep improving them.

The best way to do it is to collect customer feedback and act on it to provide customers the best service they need for their pain points.

As a business, always be proactive and look for ways to understand your customers better to give them the best solution to their challenges.

Conclusion

Take action and use the tips above to improve your business conversion rates. Show your customers how your brand solves their challenges.

Since your business model is a subscription, keep improving your services to increase customer retention, and generate more revenue.