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Conducting market research is critical before bringing a new product or service to the market. It’s a strategic exercise that provides deep insights into prospective customers’ wants and needs, allows you to assess the competitive environment, and informs your current and future marketing strategies.  The best approach is a systematic one that sets up your…

In 2023, the global SaaS market made around 197 billion U.S. dollars. Writing SaaS content that speaks directly to your target readers can help you engage potential customers, convert them into loyal customers, and generate revenue.  Are you struggling to convert your excellent content into leads & sign-ups? You aren’t alone, then. In the field…

SaaS products need a special approach when it comes to marketing. It’s not all about getting more and more new users, but it’s also about making them loyal.  And that’s the trickiest part.  All those text-based manuals and descriptions are more like a chore to read and understand, especially in the era where the attention…

Have you thought about starting a freelance business but don’t know where to start? Or have fears and insecurities about the whole idea of freelance digital marketing? Well, this article is for you. You will learn what freelance digital marketing is, how to start freelancing and what you need to start as a freelancer digital…

The SaaS (software as a service) industry has seen a surge in user traffic recently, with day-to-day tasks now relying on its tools. The competition, however, is fiercer than ever. And, if you’re a brand new SaaS company, you need to work on improving your marketing strategies. There are a bunch of SaaS company competitors…

Have you ever taken any online courses? If yes, what did you have to consider before joining the course? Let me guess: Ratings and reviews. Right? Why? Because people trust and believe what other people say.  That’s why ratings and reviews are essential for your eLearning course. Research by BrightLocal shows that 79% of customers…